New range of make up designed for Liverpool girls’ skin sweaping the city

Posted on January 4th, 2012 by Lucinda Currey | Tags: City

FORGET the Scouse brow, the rollers and the eyelash extensions, theres a new beauty trend sweeping the city a range of make up designed to perfectly match Liverpool girls skin and colouring.

Liverpool entrepreneur Joanna Henney has launched her own range of mineral make up after struggling to find the perfect products for customers in her salon, Origin.

I couldnt even find the right foundation for my own skin, explains Joanna, 29.

I would have to buy two or more different shades and blend them together to get anything close to a natural look. Our customers were finding the same problem.

I did some research, and found out that while the big brands were selling under UK licences, all the product development was done overseas usually in America. While the skin that we are born with is similar in the UK and America, the fact that they have so much more sunshine over there means their skin has a different tone. Asian skin tones in particular are different if youve lived in a sunnier climate.

Its the same with what we would call English rose if you moved to a hot climate, over time your skin would lose its pink tones and take on a darker shade.

Staff at Joannas salons on Allerton Road and Castle Street in the city centre were seeing an increase in the number of customers coming in with certain skin conditions. More and more women seem to be suffering with adult acne, she explains. I noticed we were getting a lot of bookings for facials, and my staff were finding more women reporting problems with blocked pores, irritation and conditions such as acne and rosacea.

Id tried mineral make up when it first came out, and I knew about its health benefits for skin, but there wasnt a shade of foundation that matched my skin or many of my customers.

In a bid to find the perfect shade, Joanna contacted some of the companies that sell mineral make up in America.

I was looking for shades that would suit British skin, she says. I didnt really know how it would work, but I thought if I could find a distributor, maybe I could import some for the salon. But the product wasnt on the market. I had to go to the manufacturers and ask them directly.

Joanna worked with the scientists who produce make up for some of the worlds biggest brands to create the first British 100% mineral make up.

It was an exciting process Id go to America, try the pigments, then theyd send sample pots over. I was very popular, she laughs. All my friends tried them out and helped me find the perfect tones. Once wed done the foundations, we had to find eyeshadows, blushers and eyeliners to work with them, so all in all it took about 18 months to finalise the products we wanted.

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